Preferred labels

en
  • industrial marketing
de
  • Investitionsgütermarketing

Alternative labels

en
  • B2B marketing
  • business to business marketing
  • capital goods marketing
de
  • B2B-Marketing
  • Business-to-Business-Marketing
  • Industriegütermarketing

Assigned collections

Narrower terms

Definitions

Notations

Related terms

Concept mappings

Change notes

Editorial notes

Examples

History notes

Scope notes